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Marvel’s recent marketing campaign #dontspoiltheendgame hit social media with a bang.
Avengers: Endgame is the final chapter in Marvel’s Infinity Saga which got released in theatres on 24th April 2019 in the Middle-East.
What a show it was! reminded me of the Journey which started back in 2008 with the Iron Man.
But as Robert Downey Jr. has said,
“Part of the journey is the end.”
Avengers: Endgame is the final showdown of 22 MCU movies. To reach this point it took more than a decade of hard work and dedication from all the people who work in Marvel Studio.
That’s why Endgame directors Anthony and Joe Russo are requesting fans not to spoil the movie’s story on social media such as Instagram, Facebook and Twitter or on their YouTube Channels for others after they’ve seen it.
THE OPEN LETTER:
On The Avengers’ official Twitter account, the Russo brothers wrote:
— The Avengers (@Avengers) April 16, 2019
To the greatest fans in the world,
This is it. This is the end. The end of an unprecedented narrative mosaic spanning eleven years and eleven franchises.
For all of you who have been on this journey with us since the very beginning, sharing every high and low with your family, your friends, your classmates, your co-workers. Investing so deeply in every character and storyline. Laughing. Cheering. Shedding tears. Giving so freely of your thoughts and emotions in spirited dialogue, theories, fan art, and fan fiction. Please know that the two of us, along with everyone involved in Endgame, have worked tirelessly for the last three years with the sole intention of delivering and surprising and emotionally powerful conclusion to Infinity Saga.
Because so many of you have invested your time, your hearts, and your souls into tese stories, we’re once again asking for your help.
When you see Endgame in the coming weeks, please don’t spoil it for others, the same way you wouldn’t want it spoiled for you.
Remember, Thanos still demands your silence.
As always, good luck and happy viewing…
The Russo Brothers
THE EFFECT OF #DontSpoilTheEndGame CAMPAIGN:
I have seen some leaked videos on YouTube and Social Media platforms mostly with Arabic subtitles so I guess the movie got released prior to the date mentioned in Endgame trailers early in the Middle-East and China. But noticed that the leaked videos on YouTube got removed with an hour.
So the good news is that Marvel’s #dontspoiltheendgame social media campaign is really working well as most the leaks have been reported by the fans across the globe.
On Twitter also #dontspoiltheendgame is trending high.
This is the true power of digital marketing, how one hashtag can start a social media campaign around the globe. An amazing effort is shown by Marvel Studio’s marketing team.
Rishabh is a Restaurant General Manager at Jubilant Foodworks Private Limited. Former Restaurant Manager at PappaRoti, Muscat (Oman). A B.Sc. graduate in Hospitality & Hotel Administration.