Brand Marketing

5 Restaurant Marketing Ideas Brands Using During COVID-19

In the last 4 months, the COVID-19 pandemic has crushed the hospitality industry brutally as a result of which, many big and small restaurants are on brink of collapse or had already collapsed. Even after when dine-in are open and the lockdown has been lifted in some part of the world, the restaurants are still […]

Customer Service

Roseate House: Live Camera Access to Kitchen & Home Delivery

While brands and companies are scratching their head to keep the business running in the pandemic and lockdown, Roseate House has shown an exceptional example of divergent thinking. The hotel industry in India has hit the rock bottom. As per Statista, In 2020, revenue in the Hotels segment in India is projected to reach US$4,022m […]

Social Media

Coca-Cola Boycott Facebook By Pausing Advertising On Social Media

On June 27, the Soda giant, Coca-Cola has officially announced that it will be halting all digital advertising on Facebook and Instagram globally as the social media company is failing in tackling hate speech across their platform. This all begins on June 17, when civil rights groups including the Anti-Defamation League (ADL), the NAACP, Sleeping […]

Brand Marketing Customer Service

Tim Hortons Hero Cups Featuring Essential Workers

What could be better than receiving a heartfelt appreciation for your effort? Tim Hortons has done something similar for their Canadian guests who have worked in the front line during the COVID-19 pandemic. Tim Hortons, a fast-food restaurant chain specialized in coffee, doughnuts, and other fast food items have launched a new print of cups […]

Brand Marketing Social Media

Burger King’s $1 Whopper Dance Challenge With TikTok

In this pandemic when other brands are desperately calling out for the customers, the fast-food giant Burger King has come up with a dazzling “$1 whopper dance challenge” strategy to make the customer call out for it instead. The quarantine days have made people spend more time on social media especially on TikTok making dance […]